I'm Elad Ben Haim, a full-stack developer and startup founder based in Tel Aviv. I've always been drawn to building things - understanding how systems connect, where things break, and why simplicity matters.

I studied Computer Science at Holon Institute of Technology (graduated with 87), then spent nearly three years at Cymulate building enterprise security tools. I grew from full-stack developer to solutions engineer, learning how to bridge the gap between complex technology and real user needs.

In 2025, I co-founded Solara AI, and it's been the most exciting chapter of my career by far. We're building an AI system that functions as a complete marketing team - strategy, content creation, video generation, distribution - all running autonomously. I designed and built the entire platform from scratch, and I'm deeply invested in every layer of it. This is the kind of problem I was meant to work on: taking something incredibly complex and making it feel effortless.